Splitting returns with the lunch time offset
In the article preceding this one, the lunch time rush was the topic. The rush involved in lunch deliveries is intense. Additionally, timing is key to completions in a lunch rush.
With this in mind, the lunch rush isn’t synonymous with a gold rush. Furthermore, there are times it can feel like a questionable pursuit. Not only is it a limited window of opportunity but also one with a time limit.
Merchants that employ in-house delivery crews and gig workers alike are subject to the lunch time delivery window. It is brief and usually over just when it gets going. Unlike the dinner rush, and subsequent late night deliveries, the lunch rush is predictable.
Lunch Time Offset
During the holiday season, delivery volume is increased. Later than normal lunch rushes only vary slightly. Furthermore the lunch rush is more intense during the week days. Whereas the dinner rush tends to intensify on weekends.
In the case of the lunch rush there is definitely a shelf life. Deliveries in the lunch window of opportunity are often for workers on a lunch break. It is a safe estimate that 3 out of 5 deliveries are to workers on lunch break, in a lunch rush.
In my experience, depending on the day, that ratio can change. Friday lunch shifts are more like 4 out of 5 work place deliveries. There’s always something about the day before the weekend. In addition to this, the volume of deliveries possible in the lunch window is slim. There just isn’t a lot of time.
In spite of certain drawbacks, in the lunch window rush, it is still possible to prosper. Furthermore when the courier uses the lunch rush as a supplement to the dinner rush, earnings are increased.
This strategy is a top technique for couriers that value a certain schedule. For example parents with children to pick up from school, in the mid afternoon. The lunch rush is at an end in the early afternoon. The dinner rush starts late afternoon. This is how splitting returns with the lunch time offset, creates additional earnings. Stay safe out there.
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