Double down delivery quality behind the veil
Completing a delivery leads to the next delivery opportunity. Couriers rely on the next delivery opportunity. In fact, the essence of the courier is to hustle to the delivery drop-off. When the courier brings hustle to the table, dinner is served. Hot and fresh. Sometimes there is a bonus for the hustle. Other times the bonus is the next delivery offer. For the crew courier the next delivery offer is waiting back at the merchant. For the solo courier using an app, the next delivery could only be a second away.
With this in mind it is a benefit when a courier can operate more than one delivery on a single run. The app benefits because it disperses deliveries faster. The queue stays more balanced with pending offers. The courier benefits because it is more than one delivery in a single run. Thereby saving resources, and combining routes, to come out ahead. Possibly. The one who doesn’t always come out ahead, is the customer.
The customer is the primary goal of a delivery. Particularly a delivery where tipping is possible. The courier earns a tip. Tips are optional. In fact, the solo courier that accepts an offer from the queue, has no room to complain. In that scenario, the offer always has the disclaimer. The one that says the offer includes any tips. Therefore, if the offer looks too low, don’t accept it if the tip is a primary concern.
Double Down Delivery Quality
The double delivery, or stacked delivery, is a prime example of hopeful expediency. It is a situation that works best under a controlled environment. For example, the merchant with an in-house delivery crew. In almost every case there is a set limit to the delivery zone. In other words, the courier only delivers up to a certain range. Additionally, the courier knows the zone limit.
The dispatch board for the crew, holds the list of pending deliveries. The merchant has management, that carefully observes, the dispatch board. Management then combines this Intel with the pace of the merchant’s kitchen staff. Then the manager expedites the deliveries accordingly. The criteria used to judge whether or not a delivery will be stacked, relies on a couple of important details.
The first of these, is the geographic locations, of the two drop-offs. If one is mostly on the way to the other, it is a good candidate for a stack. Courier experience is another factor, although not a major one. However, the expectation is that the first will be dropped off, on the way. Regardless of order times. Crew management expects the courier to deliver the orders along the way. There is no doubling back. Otherwise, there’s no point in the double down delivery.
The quality behind the veil
The solo courier has no one to expedite the deliveries. The queue in the app, is the expediter. Additionally, the app doesn’t have the local expertise of a human manager. There is an absence of the human touch. Therefore, stacks may not always be sensible. Furthermore, the tracking of the courier can serve to diminish the delivery experience, for some customers. Particularly those who watch the app very closely.
The courier using a delivery app must determine, and quickly, if the stack offer is doable. Experienced couriers will develop an intuitive sense about a delivery stack. In fact, all the internal debate that goes into accepting a stack offer, is based on previous experience. Therefore it’s possible for the courier to know instinctively if a stack offer will flow, or stymie and stall. It’s important, because of the waiting customer.
The waiting customer is watching you. In the app. Why did you go that way? That isn’t the way to my house. The courier must be lost. Maybe I should call and check. This is the normal stress the customer feels when the courier is handling a double down delivery. Communication is the courier’s best tool in this scenario. A quick word of reassurance, before the situation looks funny, goes a long way. Stay safe out there.
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